LetsDRNK.com Case study: Augmented Reality & Artificial Intelligence
OMNIAZ is a marketing company operating on the Asian market. They came up with the idea to create a one-stop alcoholic beverage platform and mobile APP that will empower users to make more suitable drink choices.
The client had a business concept and an excellent idea for the platform, while the technical capabilities of social platforms and their APIs required verification. The application requires advanced architecture because of that it was to be used both as SaaS and on-premise installations.
We offered to OMNIAZ:
Our devs are still working inclusively for the client’s project.
We developed the first app for the Asian market that makes Augmented Reality come to life, at least for alcoholic beverages – DRNK AR.
Thanks to the camera in a customer’s mobile phone, the app allows them to obtain all the information about the chosen beverage. Simply pointing the camera at the product label gives access to needed information. Thanks to the DRNK AR app, an end-customer can learn more about what he is drinking.
The app uses AR and Artificial Intelligence to recognize FMCG (Alcohols) products and recommend suitable products to the customer.
Correct data analysis is fundamental to a managerial decision, so the DRNK App provides brand owners with detailed statistics about their products.